- Telecom Service Provider: Increased conversion rate by identifying when, where and what type of customers are dropping off the funnel. This was used to design personalized outreach initiatives based on the drop-off points
- Consumer Bank: Increased cross-sell campaign effectiveness by identifying underperforming product/channel combinations by customer cohort. These insights were then used to drive targeted campaign alternatives that were used by the A/B experimentation engine prior to rollout
- Life Sciences company: Improved patient experience by identifying patient cohort not adhering to medication plans; and suggesting best action and support channel for patient outreach
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